Uptown Magazine - June 10th

World Cup streaming online
 For diehard soccer fans, one of the most frustrating things about the upcoming World Cup in South Africa can be the time difference. If you aren’t planning on skipping out on work or haven’t scheduled your holidays to coincide with the month-long tournament, you’ll be happy to hear the CBC plans to stream all games online. While there will be replays during prime time, if you want to avoid any spoilers, you’ll also be able to follow your favourite team live on the web. If you aren’t able to get in front of a computer, Rogers will be streaming video to smartphones such as the iPhone, BlackBerry or Android. You’ll have to cough up $5 for the company’s mobile streaming app and then another $10 to access all the World Cup matches on your device. Not surprisingly (since Canadians always pay a premium for their smartphones), the $15 does not include data costs, so unless you’re one of the lucky few who managed to get an unlimited data package with your device, make sure you’re using wi-fi to stream the video or you could quickly run up a massive cell bill after watching a few matches. The World Cup kicks off June 11 and the final is scheduled for July 11.

Videos of the Week – Nike - Write the Future & Adidas - Star Wars Cantina 2010
With the countdown to the World Cup in full swing, Nike and Adidas have released viral ads that have been spreading like wild fire. Clocking in at three minutes, Nike’s mind-blowing video has been racking up a million views a day since its release and features soccer heavyweights Ronaldinho, Wayne Rooney, Cristiano Ronaldo and even a cameo from Homer Simpson. Adidas decided to recut the famous Star Wars Cantina scene; its two-minute clip features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong.

MP3s of the Week – 100 Mile Musical Diet sampler
Need a fix of local music this month? Feast on 10 local acts ranging from Les Jupes to Tom Keenan on this free 100 Mile Musical Diet sampler. Make sure to head down to the West End Cultural Centre on June 10 to check out Magnum K.I. tackling the Weakerthans’ Reconstruction Site and Paper Moon covering Red Fisher’s War Wagon as part of an ongoing series of concerts highlighting local acts.